Presto

November 15, 1929 CLIPPINGS FROM THE BEST ADS These Show Initiative in Construction, Knowledge of the Public Mind and the Trend of Trade Generally Presto-Times here presents a symposium of a few of the thoughts brought out in the latest trade advertisementsthe best that have come under the notice of the writers for this paper. New 1930 Model Chickering. The new 1930 model Chickering is for families whose children are critical. When daughter returns home after several weeks' absence, she's acquired an outside point of view. Her fresh, sophisticated eyes like those of your friends and neighborsperceive all the clumsiness, all the gaucherie of an out-of-date piano. Don't let an antiquated instrument hint that you can't keep up with the times. Replace the old derelict with one of the new Chickering models, perhaps the most beautiful pianos that have yet been created. To any person who appreciates beauty of design, the slenderness and grace of the Chickering will prove a continual source of pleasure. Its rich tone explains why Chickering is the only p:ano ever to have received the Legion of Honor; its name is respected wherever piano music is heard, for it is to improvements made nearly a hundred years ago by Jonas Chickering that the modern piano owes its tone. The Chickering stands in the home of hundreds of America's socially prominent. When will it enter yours? The Artistic Conover. The Cable Piano Company, whose regional headquarters stores are at Wabash avenue and Jackson boulevard, Chicago; 84 North Broad street, Atlanta; 1264 Library avenue, Detroit; Nicollet avenue at Eighth street, Minneapolis, and 209 Superior street, Toledo, ran this ad in the Christian Science Monitor, Boston: "So carefully is every part of the Conover con- structed that its tone is even more lovely after years of usage. No harshness creeps in, nor stridency. Instead, there is a beautiful mellowing of tonea rich deepening of tone color. Real Meaning in Steinway Name. A current ad in several leading publications by Steinway & Sons, 109 West 57th street, New York, shows the picture "The Entrance of the Gods Into Valhalla," painted for the Steinway collection by Rockwell Kent. The text\eads: "It is in 'Das Rheingold' that many critics feel that Wagner first realized his full power as the master 'musical scene-painter.' Certainly the subl:me Valhalla theme, with its tranquil majesty and its stirring note of victory, bespeaks all the glory of the ancient gods. "There is real meaning in a name like Steinway. For the admiration of themost critical and exacting of all musical judgesthe foremost composers and concert pianistscould only be won with unexampled performance. A performance unquestionably worthy of their art. "Among such artists there is endless musical controversy and contention. But in choosing the medium for his self-expression each is uncompromising in his demand for tonal perfectionand it is a significant fact that the Steinway has been the choice of virtually every music'an of note from Wagner to Rachmaninoff. "Yet for all its pre-eminence in the concert world, the Steinway is essentially a piano for the home. There it is a constant source of pleasure to the countless musically informed who find happiness in the personal performance of fine music. And each of these Steinway owners enjoys the same perfection in tone-quality. For there are many styles and sizes of BUYERS' GUIDE IS GOING VERY WELL Orders Coming in Regularly for "The Book That Sells Pianos" and Here Are a Few Snappy Samples of Them How goes the Buyers' Guide? How the Buyers' Guide goes! Yes, the 1929 Buyers' Guide has been going at a very lively pace all through this year. It seems that in these days ways and means of getting the pianos before the public are more important than ever before and the Buyers' Guide seems to be a leader in such promotional publicity. The Presto Buyers' Guide is coming into play more and more as a method of spreading the facts about the good makes of pianos to the readers of the world. Not only from all over the United States luit from abroad the orders come for tlrs compendium of useful information about pianos and radios and their makers. By mail, by telegraph and airplane they come day by day. Here are a few orders taken at random and given especially to show the manner in which the customers make their demands for de livery: "Send me at once a copy of the Buyers' Guide. "D. M. SMITH, "Box 1173, Modesto, Calif." "Send us your Buyers' Guide. "RODOLF CONALES, "Monterey, Mexico." 'Send copy of 1929 Buyers' Guide. "SAN ANTONIO MUSIC COMPANY, "San Antonio, Tex." 'Enclosed find 50 cents for Buyers' Guide. "SCHMOLLER & MUELLER MUSIC CO.. "Lincoln, Neb." 'Send me a copy of the book that sells pianos." "C. A. FULLERTON. "Head of the Music Department Iowa State Teachers' College, Cedar Falls, Iowa." 'Inclosed find 50 cents for copy of Buyers' Guide. "J. H. THOMAS (care Holzwasser. Inc.), "Broadway at Fifth, San Diego. Calif." 'Address me a copy of your Buyers' Guide. "JOHN A. PATRIS, "Georgetown, British Guiana." 11 P R E S T O-T I M E S "I have not received the Buyers' Guide. Send it. "CHARLES E. H I L L (Piano Tuner), "Diller, Neb." "Can use the Buyers' Guide. Please send copy at once. " ' F R E D SPENCER," "Huddersfield, England." "Please send at once four copies of Buyers' Guide. "HALL MUSIC COMPANY, "Abilene, Tex." "Please send a Buyers' Guide to me. "MAUD EH MAN, "Morgan County, Texas." the Steinway. each at a different price. But there is only one quality." Stewart-Warner Foster & Waldo, 818-820 Nicollet avenue, Minneapolis, ran a very attractive advertisement in the Evening Tribune of that city recently showing a dog team in the far north drawing a sledge containing Stewart-Warner screen-grid radio sets. The ad reads in part: "From the Parliament buildings in Ottawa to the hut of the Esquimaux where night is six months long, throughout the length and breadth of Canada stretches the long arm of the Hudson Bay Company, purveyor of Milady of Fashion in London; almost the 'government' to the soldiery in far-North provinces in Canada, 'big brother' to the trappers and Ind : ans. "And Stewart-Warner radios are sold in each and every one of the 211 stores and trading posts of the Hudson Bay Company, even in those beyond the Arctic Circle, a tribute to Stewart-Warner which is the envy of a host of manufacturers in all lines. "P. S. Foster & Waldo are not merely selling radios. We are selling satisfaction. Of course we sell radiosas do all radio merchantsbut this is not what we sell. We sell satisfaction." Stromberg-Carlson The Stromberg-Carlson Manufacturing Company, 17 South Jefferson street. Chicago, stresses "eagerness to take pains" as one of the reasons why the Stromberg-Carlson Radio is excellent. The ad. reads in part: "The quality of the music which pours from your receiver is determined by the spirit wh'ch goes into the making of the instrument. All the world's knowledge of radio design is in a Stromberg-Carlsonof coarse. But there is more. There is the eagerness to take painsto put here a little stronger piece of material, to shield there with a heaver plate of copper, to wind this coil just a bit more thoroughly, to make that wire connection a degree more solid. "And the result is the Stromberg-Carlson Receiver of today; decidedly better in giving you the true enjoyment that radio can afford because of that idea of 'just a little better' wh : ch has gone into every single operation of its making." ENTERS ALTUS, OKLA., MUSIC TRADE. Dr. Edward A. Abernethy. well-known and musically interested citizen of Altus, Okla., is engaging in the musical instrument trade at Altus. Dr. Abernethy considers prospects excellent for the piano and general music business and anticipates a good trade this season. From Page 10 of T h e TONKBENCH Catalog We Present "Forward to us at once three copies of the Buyers' Guide. " P O P P L E R PIANO COMPANY, "Grand Forks, N. D." We give the above samples simply to show some of the many, many orders we are receiving right along. In the last few days they have come from a dozen states, Mexico and some of the United States possessions. MORE PIANO AND LESS RADIO. The A. L. Owen Music Co., 4736-38 Broadway, Chicago, which for some time past has featured, in a very prominent manner, the radio division of its business, is now running advertisements in the Chicago dailies which indicate a marked trend toward piano sales. In the columns of the Sunday papers, "The Dist:nguished Everett Grand" wTas offered, with an illustration of the Everett Heppelwhite period model grand. Either to strengthen the advertisement or through a desire to dispose of the instrument, a used Steinway piano was offered in the same advertisement at a remarkably low price NEW INDIANAPOLIS FIRM. Robertson Piano Company, Inc , Indianapolis, has been incorporated; capital stock of ten shares having no par value; objects, engage in musical merchandising and merchandising of musical instruments, musical instrument parts; incorporators: Lan Robertson, Guthard G. Miller. Elizabeth E. Loehr. No. 5 2 0 20 Inches High No. 5 2 0 | 18 Inches High Knocked down only. Upholstered tops32" Long. In Red, Brown, Blue and Taupe Figured Velour. No. 520 carried in stork in Medium Red and Brown Mahogany and Medium Walnut. INo. 520$ carried in stock in Medium Brown Mahogany and Medium Walnut. Not made in Oak. In OrderingSpecify Upholstery and Dull or Polished Finish. The Complete New Toiikbench Catalogue will be sent on request TONK MFG. CO. 1912 Lewis Street Chicago, 111, 4627 E. 50th St., Los Anacles, Calif. Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com). All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org). Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/